Wednesday, 21 November 2012

Album Image Analysis: The 2nd Law - Muse

For the sake of developing my own digipak for my artist, it is necessary to look at the presentation for albums which will appeal to a similar target audience to my product.

The album I'm going to be marketing is a rock album, so I should look at the presentation of other rock albums. One band which have a similar audience to the audience I identified previously (older teens/young adults) are Muse, so I will look at the way their recent album "The 2nd Law" has been presented.

Here we have the front cover. The main thing that stands out to us is how dark the tone of the front cover is. Whilst there is a lot of colour used, it is done in a way which compliments this dark tone, as opposed to making it look bright and friendly. There is a lot of emphasis on the abstract imagery on this cover, which gives the impression of it being dark and mysterious; thus intriguing those of the older teen/young adult demographic.

The band logo is placed in the top left corner of the cover; this is done in a way that it stands out (thus attracting long-term fans of the band) without overshadowing the original artwork in the centre.

The album title ("The 2nd Law") has a white to red gradient pattern acting as its colouring; this seems to be for the sake of adding a touch of colour to the text for the sake of making it more aesthetically pleasing. 

Track listing on the back! Here we see the same white to red gradient which we saw on the album title on the front, which seems to be for the sake of staying consistent throughout the presentation. This strengthens the album's image, thus making it more memorable to potential consumers.

On this same point of consistency, the back cover maintains the dark tone from the front cover; this reinforces the maturity of the album, which will draw in the target audience mentioned earlier.


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